There are many objectives of the Freska campaign, social and Environmental. To name a few:
1- Stop 31,000+ plastic bags from being produced and disposed of to package fresca.
2- Decrease the environmental imprint of the fresca by not participating in the manufacturing of plastic or in the chopping of any trees either since the pouches are made of 100% recycled paper.
3- Inspire and help fresca sellers to continue suit even after the campaign by providing them with contacts of affordable print houses where they can make their own recycled fresca packs.
4- Create awareness and conversation about the usage of single-use plastic packaging and the basic concepts of the life cycle of plastic.
3- Create ownership of change and plant a deeper involvement with the participants by engaging them in the distribution step to encourage them to take more action into this direction.
How it works exactly:
People are encouraged to pick up their free “packs of 200” from the closest TBS branch.
– A cover info sheet is on the “Packs of 200” on how to approach and pleasantly start a conversation to present the pack to their compound’s fresca seller.
– Each pouch has light, guilt free and encouraging information about the concept of biodegradability, micro plastics and the Earth’s capacity to integrate waste in Arabic.
– We encourage people to take a photo of their achievement and share it with us on social media.
